Veriff and SaleFish: a partnership with customer experience at its core

About SaleFish

SaleFish is a PropTech company that provides real estate inventory management, point-of-sale and contract generation for builders, developers and sales companies. Founded in 2006, in Canada, the company also offers its services in the US, Turkish, German and Australian markets. One of the world’s most powerful cloud-based real estate sales solutions, this simple-to-use, streamlined and secure platform has helped more than 1.5 million users complete 200,000+ transactions valued at over US$100 billion.

What business problems did Veriff solve for SaleFish?

A high level of security is a key element of SaleFish’s proposition. The company needed the ability to effectively verify the identity of purchasers, to facilitate online contract generation and ensure adherence to local money laundering laws. Ease of use is also a key selling point for SaleFish, so it was important to ensure a streamlined and frictionless user experience.

The ability to electronically scan IDs and conduct real-time identity verification would allow SaleFish to easily propagate contracts while ensuring that transactions were safe and compliant.

“Partnering with Veriff allows us to utilize a trusted source for identity verification and compliance, so we can concentrate on the parts of our business we know best,” said Andrew Blair, SaleFish’s director of product.

The company had previously employed a solution from Jumio. At the time, the Jumio web-based solution never felt fully integrated when incorporated into SaleFish’s platform and failed to offer the kind of seamless user experience they were looking for, so the Salefish team tested Veriff by directing a small percentage of their traffic towards Veriff's solution. The results were impressive and instant.

What made the difference to SaleFish when choosing Veriff?

“For us, the number one differentiator was the improved user experience Veriff’s solution offered,” said Blair. “As one of the first steps in the real estate buying process on the platform, an effective and efficient identity verification process was key to building trust with end customers.”

As well as an improved customer experience, SaleFish’s team were also won over by the ease with which Veriff’s platform was easily integrated into their own.

“The web software development kit made it easy to integrate the required applications into the platform’s transaction workflow,” explained Blair. “And the iframe implementations were exactly what we were looking for to ensure seamless integration with our existing user interface to create a cohesive and frictionless experience for users.”

What was the immediate impact of implementing Veriff?

It took just weeks for SaleFish to configure and fully test Veriff’s solution. It was then fully integrated into their real estate buying process.

Thanks to employing Veriff’s ID scanning and identity verification solutions, SaleFish can now offer unmatched efficiency and security for real estate transactions conducted via the platform. Not only can forms be auto populated by scanning identity documents and securing the data extracted, but SaleFish can confirm a real person is present and that their identity matches with the documents provided. All this is done in real time, minimizing friction for genuine customers and maximizing conversions, while helping to keep bad actors locked out and minimize fraud.

SaleFish also added address parsing to their tailored solution, to help streamline the completion of agreements of purchase and sale. This has saved a considerable amount of time, which SaleFish have been able to pass on to their clients. “Veriff can confirm a customer is genuine in real time now,” said Blair. “This means our teams can now sell a new home with contract generation and digital signing in less than four minutes!”

As the online purchase of real estate becomes more commonplace, the ability to provide a rapid, secure, and user-friendly online service is becoming central to the success of transactions. Partnering with Veriff is a key factor in SaleFish’s ability to help sales teams, builders and developers adapt to this new world of remote selling.

About Veriff

Veriff is the preferred identity verification partner for the world’s biggest and best digital companies, including pioneers in fintech, crypto, gaming, and the mobility sectors. We provide advanced technology, deep insights, and expertise from our foundation in digital-first Estonia and honed in leading the digital identity revolution. The partner of choice for businesses who need to verify online users rapidly and effortlessly from anywhere in the world, Veriff delivers the widest possible identity document coverage.

By supporting government-issued IDs from more than 230 issuing countries and territories and with our intelligent decision engine which analyzes thousands of technological and behavioral variables Veriff enables trust from the first hello. With more than 550 people from 60 different nationalities and offices in the United States, United Kingdom, Spain, and Estonia, we are dedicated to helping businesses and individuals build a safer and more secure online world.