Meet Fabricio Mazzari, Veriff’s Marketing Manager LatAm
Veriff welcomes Fabricio Mazzari as its new Marketing Manager for Latin America. With 20 years of experience, Fabricio brings a wealth of knowledge and a passion for making the internet a safer place. Discover his insights on Veriff's mission, the importance of soft skills, and his vision for expanding the company's presence in LatAm.
Nänsi Männik
Fabricio Mazzari is Veriff's Marketing Manager for Latin America, with a focus on driving growth in one of our key regions. Drawn to our mission of building trust online, Fabricio brings two decades of diverse marketing experience and passion for continuous learning to the team. His career has spanned multiple industries, from electronic payments to diplomatic missions, shaping his ability to adapt and lead in dynamic environments. Beyond his professional expertise, Fabricio is a champion of financial literacy and a rock 'n' roll enthusiast, showcasing the diverse interests that make Veriff's team unique.
Continue reading to discover what excites Fabricio about Veriff's LatAm expansion, his insights on the importance of soft skills, and his vision for fostering a human-centered approach in the tech world.
Welcome to the team, Fabricio! Could you please share what drew you to Veriff and its mission?
The possibility of joining a company with a mission to make the internet a safer place immediately caught my attention. Reading about Veriff’s values and its impressive, albeit short, journey, combined with the opportunity to contribute to the company’s growth in Latin America, were the key factors in my decision. I’m excited by Veriff’s current momentum and happy to have become a Veriffian!
You have around 20 years of experience in marketing, what are you most proud of in your career so far?
My career has been diverse, spanning various business segments and sizes, including electronic payments, consulting services, diplomatic missions, and the IT industry. This has allowed me to adapt and apply my skills across a wide range of roles.
I’m most proud of my ability to contribute meaningfully to the growth of each of these companies. Simultaneously, I’ve managed to maintain a continuous learning mindset and have had the privilege of meeting incredible people along the way.
What are some of the takeaways from previous roles that contribute to your work at Veriff?
While technical skills and knowledge are essential for any role, I believe soft skills and the ability to adapt to different environments are truly crucial. You can always learn new hard skills, but your attitude and how you respond to challenging and adverse situations are what will truly foster personal and professional growth.
What excites you most about your role at Veriff?
This is an incredibly exciting time to join Veriff! I’ve been given the challenge of helping Veriff expand its business in Latin America, and I see this as a tremendous opportunity to make a real difference alongside my colleagues. Veriff has the potential to become the leader in the region, helping customers thrive by providing cutting-edge solutions and making the internet a safer place.
Aside from your work at Veriff, what are some of your other commitments and passion projects you are currently working on? Any hobbies?
I love cinema and learning about its backstage processes, history, how things are made, and interesting facts. I’m also a rock n’ roll and heavy metal fan, which is somewhat uncommon in Brazil.
As a personal project, I’m deeply interested in financial education and investment awareness. I believe that when people take control of their finances, they often experience reduced stress, improved mental health, and greater overall life satisfaction.
Onto some rapid-fire questions:
What is a must-read book?
Everything is Obvious*: How Common Sense Fails Us
*Once you know the answer
Favorite podcast?
One word to describe Veriff?
Trust
One piece of advice to someone starting their career in tech now?
Keep the human touch.
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