Meet Veriff

We verify people’s identities for online businesses everywhere on Earth.

Your instant global anti-fraud spray

Every day, we help banks, marketplaces, and other online businesses start trusting relationships with customers. Veriff is global, works on every device, and fits your onboarding flow without hurting conversion rates. It’s built by 50 friendly people with mean R&D muscle. That’s how we stay ahead of the bad guys.

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How we got here

Innovation often starts with real-life problems. The Veriff story is no different. If you’ve ever done due diligence on new customers, you know it’s a journey fraught with fraud and potential losses.

Kaarel and Janer in Y Combinator

The short and boring version

In 2015, aged just 20, Kaarel founded Veriff. The product was launched in summer 2016. That’s when Inbank and Hansapost integrated Veriff to verify their customers.

The fascinating version

At 14, Kaarel was living on a farm on Hiiumaa, a lovely Estonian island. When making hay for cows, the family used blue plastic twine to tie up the hay bales. Kaarel wanted biodegradable alternatives. He found some on eBay, but couldn’t buy the better twine. Only payment option was Paypal. Too young for Paypal. Transaction declined.

Kaarel turned to Photoshop. He changed the year of birth from 1994 to 1984 on his ID. It worked. The seller shipped the biodegradable twine. At that moment Kaarel realized that global companies had terribly inadequate security checks for online identification.

About to graduate from high school, he did a case study for TransferWise, the money-sending service. Kaarel’s task was to outsmart ID verification providers with a false ID. TransferWise decided not to hire him.

Still, Kaarel kept developing the case study and the service. Veriff was registered in October 2015. The rest, as they say, is history.

Key people

Kaarel Kotkas

Kaarel Kotkas

Founder & CEO

Kaarel is the strategic thinker behind Veriff’s vision and product. Friendly hacker, who leads the team to be always one step ahead of fraudsters and competition.

Focusing always on the solutions and being full of energy, he empowers Veriff team to stand for the honesty in the digital world. In 2018, Nordic Business Report named him one of 25 most-influential young entrepreneurs in Northern Europe.

Janer Gorohhov

Janer Gorohhov

Co-founder & COO

Janer is building a product-oriented team and scaling operations to match Veriff’s growth rate.

He is a tech-savvy innovation enthusiast who started as a full-stack developer. But, as talented people do, he also has a knack for legal and regulatory compliance.

Enn Metsar

Enn Metsar

Business Development Manager

Enn is inspired by the challenge of converting Veriff’s engineering and creative excellence into commercial success.

Before joining Veriff, Enn worked as GM at Uber Baltics, launching Uber in Estonia and Lithuania. Enn has extensive experience from financial markets and business development.

Tiit Paananen

Tiit Paananen

VP of Engineering

Tiit works on the cross-road where engineering and product meet, being responsible for product and software delivery.

Tiit joined Veriff from Pipedrive where he was the Head of Quality Engineering. In his past life, Tiit has also served as GM at Skype Estonia.