Veriff and Kueski: helping Latin America’s leading BNPL later platform fight fraud

About Kueski

Kueski is the leading buy now, pay later (BNPL) and online consumer credit platform in Latin America, and it is known for its innovative financial services. Its flagship product, Kueski Pay, allows customers to make purchases and pay later, both online and in-store. Additionally, the company offers Kueski Cash, a personal loan product. 

Applying artificial intelligence, Kueski enhances access to financial services at scale. To date, the company has issued more than 16 million loans throughout Mexico, benefiting individuals and entrepreneurs. Notably, a quarter of Mexico’s top e-commerce merchants now offer Kueski Pay as a payment option.

What business problem did Veriff solve for Kueski?

Kueski’s credit approval process is completely digital and fully automated, so it is of the utmost importance to balance the best user experience—based on a simple, fast, clear, and streamlined process—with secure operation. The main challenge is to verify the identity of our users seamlessly and prevent fraud cases. 

Kueski has invested heavily in a strong framework to address fraud prevention and identity verification holistically, including technology developed both internally and externally provided by key partners like Veriff. 

“We have been partnering with Veriff since 2020 to address identity verification and to acquire valuable additional information to integrate into our fraud controls, said Sahari Cabello, SVP of Credit Risk at Kueski. “Fraud challenges are very dynamic; new patterns arise frequently, and the existing ones change very fast, so close communication, high collaboration and effective responsiveness between Veriff and Kueski have been critical to helping us evolve and face the day-to-day challenges and maintain the great experience that we look for in our users.”

What made the difference to Kueski when choosing Veriff?

Veriff’s suite of tools, which enable real-time decisions and further deeper reviews, was the main attraction for Kueski and allowed them to monitor, identify and deploy mitigation strategies against fraudulent activities. 

Cabello explained further: “We have a strong and strategic collaboration with Veriff, and the effectiveness of the processes to perform the identity verification, supported by cutting-edge technology, has helped us achieve great results and keep improving and facing new challenges.”

What was the impact of implementing Veriff

Once new fraud patterns are detected, a quick deployment of mitigation actions is very important. In this regard, the rapid and support provided by Veriff has proven instrumental. Prompt responsiveness facilitates seamless collaboration between technical teams, ensuring timely implementation of enhancements to counter emerging threats.

“The implementation of an effective solution from Veriff to verify identity has had a clear impact on reducing fraud losses,” Cabello said. “ Beyond its evident financial ramifications, this initiative resonates with our commitment to enhancing user experience. By streamlining the verification process, we minimize friction and fortify safeguards against identity theft, thereby fostering trust and confidence among our user base. ”

About Veriff

Veriff is the preferred identity verification partner for the world’s biggest and best digital companies, including pioneers in fintech, crypto, gaming, and the mobility sectors. We provide advanced technology, deep insights, and expertise from our foundation in digital-first Estonia and honed in leading the digital identity revolution. The partner of choice for businesses who need to rapidly and effortlessly verify online users from anywhere in the world, Veriff delivers the widest possible identity document coverage.

By supporting government-issued IDs from more than 230 issuing countries and territories and with our intelligent decision engine, which analyzes thousands of technological and behavioral variables, Veriff enables trust from the first hello.