Boosting customer satisfaction and trust with biometric authentication in UX

Advantages of biometric authentication for CX

1. Streamlined user experience:

• Biometric authentication eliminates the need for users to remember complex passwords or manage multiple login credentials, and streamlines the authentication process.
• By offering a seamless and hassle-free user experience, biometrics enhance convenience and customer satisfaction.

2. Enhanced security measures:

• Biometric authentication methods, such as fingerprint recognition, facial recognition, and voice authentication, provide advanced security layers that instil confidence in customers regarding the safety of their personal information.
• By leveraging biometric data, unique to each individual, organizations can offer a higher level of security, reassuring customers about protecting their accounts and sensitive data.

3. Personalized interactions:

• Biometric authentication enables personalized interactions by recognizing and authenticating users based on their unique biological traits.
• This personalized approach fosters a sense of exclusivity and individuality, making customers feel valued and appreciated.

4. Efficient transactions:

• The speed and efficiency of biometric authentication methods expedite transactions and interactions, enhancing the overall customer experience.
• Quick and secure authentication processes improve customer satisfaction by reducing wait times and friction points.

5. Building trust through transparency:

• Transparently communicating the use of biometric authentication and highlighting its benefits in terms of security and convenience can build trust with customers.
• Educating customers about how their biometric data is used and protected instills confidence and showcases the organization's commitment to data privacy.

By prioritizing biometric authentication in the UX strategy, organizations can create a positive and secure environment for their customers. The seamless integration of biometrics enhances security measures and fosters trust, loyalty, and satisfaction among customers, ultimately leading to a stronger and more resilient relationship between the brand and its clientele.

Let's delve deeper into Veriff Biometric Authentication product offering

At Veriff, we understand that organizations need to securely authenticate users without disrupting the users’ experience. This applies across the entire user journey, particularly at critical steps such as account access, undertaking a high-risk activity, or recovering an account. Veriff’s Biometric Authentication solution examines a user’s submitted selfie with AI-powered algorithms and facial biometric analysis to instantly and securely authenticate previously verified users and make the moments that matter to your customers as seamless and stress-free as possible. 

Veriff Biometric Authentication is a fully automated solution that uses AI and biometric analysis to authenticate users. The solution analyzes the user’s facial biometrics from a selfie and matches it to a previously verified biometric template to check if it is the same person. 

Biometric facial authentication mitigates the risk of fraudsters taking over accounts, committing suspicious activities through continuous authentication, and securing high-risk activities such as transferring a high-value amount or adding a new payee. The user simply takes a selfie, making it more convenient and secure than knowledge-based authentication methods such as passwords, PINs, or shared secrets.

Primary benefits

Streamlined user experience 

A response time of less than a second enables your previously verified users to quickly and easily authenticate themselves by taking a simple selfie rather than having the burden of remembering and managing complex passwords. 

User-centered authentication 

Users are not required to perform unnecessary actions or provide additional information because Veriff uses multiple data points from a single user interaction and historical interactions to make more accurate, context-based decisions. Users do not need to leave the journey to receive a one-time passcode or use an authentication app.

Secure authentication

Our biometric authentication solution comes with built-in liveness detection and anti-spoofing capabilities to mitigate unauthorized access or account takeover. Enable secure account recovery or step-up authentication for high-risk activities so that users are required to take a selfie to confirm they are genuine users.

Seamless identity assurance 

Combine our biometric authentication with our identity verification solution to provide extra protection. This can be done by creating a biometric template verified with the user’s identity document. 

How Biometric Authentication works

Veriff’s biometric authentication confirms that a returning user is who they claim to be.  Users can authenticate on any device and platform of their choice, as Veriff supports iOS, Android, mobile web, and web SDK or API.

Once the user’s selfie has been enrolled, either from an identity verification session or by taking a biometric enrolment selfie, the user can simply use their face to authenticate themselves.

User selfie

The user simply takes a quick selfie, replacing cumbersome, outdated, and less secure authentication methods such as passwords, shared secrets, or one-time passcodes selfie

Biometric analysis

Conducts real-time analysis of the user's selfie, including image quality and fraud checks, liveness detection, and face matching so that you can approve genuine users with confidence.

Get a decision

Provides a clear and actionable decision in just 1 second, empowering you to make an informed final decision - whether to allow, deny, or request additional verification.

Veriff provides solutions that enable seamless management of user access, ensuring business security without compromising customer retention.

Following account creation, our biometric authentication solution offers robust protection by automating customer verification processes, eliminating reliance on vulnerable methods like passwords and one-time passcodes. Through the utilization of facial biometrics and AI technology, returning users can be swiftly authenticated with a selfie matched against a verified biometric template for liveness verification. This instantaneous and automated process not only averts fraudsters from exploiting stolen information to breach accounts but also reinforces security measures within marketplaces, granting users secure and hassle-free access to services and products. Veriff's Biometric Authentication solution is versatile and can be seamlessly integrated into various stages of the user journey, including account access, high-risk activities, and account recovery, enhancing overall security and user experience within marketplace platforms.

Case study: Enhancing security and speed with Veriff's biometric authentication at Starship Technologies

As organizations prioritize biometric authentication within their UX strategies to enhance user experiences and bolster security measures, the evolution continues into online marketplaces like Starship and BeatStars. Here, the transformative power of biometric authentication emerges as a cornerstone in solidifying customer trust and satisfaction. Imagine a scenario where facial recognition and liveness checks seamlessly verify the recipient of goods, instilling trust and authenticity in every transaction.

By weaving biometric technologies into their security fabric, online marketplaces not only streamline user experiences with seamless authentication processes, but also fortify data protection measures, safeguarding sensitive customer information. This tailored approach, complemented by swift and secure transactions underpinned by biometrics, sets the stage for an elevated customer journey, nurturing loyalty and contentment.

Transparency is key in the digital age, and online marketplaces leveraging biometric authentication excel in fostering trust through clear communication on data privacy practices. By embracing biometric authentication within their CX/UX strategy, these platforms create a safe haven for customers, nurturing lasting connections and building a robust foundation for enduring brand-customer relationships. Welcome to the future of online marketplaces, where security meets seamless experiences—powered by Veridd.

In an exciting collaboration, the pioneering autonomous delivery robot company, Starship Technologies, has harnessed the power of Veriff’s Biometric Authentication for streamlined authentication and re-verification services. Picture this: recipients of Starship’s cutting-edge deliveries now have a secure and seamless way to confirm their identity before receiving their goods.

Starship is at the forefront of revolutionizing food and package deliveries, offering users a greener, more convenient delivery experience through their fleet of autonomous robots. Imagine monitoring your delivery right from your smartphone—a futuristic convenience made possible by Starship. Now, with Veriff in the mix, an extra layer of security elevates Starship's platform, ensuring swift and reliable verification of age-restricted items through AI-powered identity checks.

"Partnering with Veriff allows Starship to autonomously deliver age-restricted items in the UK and beyond as we continue to take on new markets and stores at a rapid pace," said Ryan Tuohy, Senior Vice President of Business Development and Sales at Starship Technologies. "We are excited to work with Veriff in providing the highest quality Identity Verification solutions for our users to ensure their safety and peace of mind on our trusted platform," said Ryan Tuohy, Senior Vice President of Business Development and Sales at Starship Technologies.

FAQs

What is biometric data?

Biometric data refers to individuals' unique, measurable characteristics that can be used to identify them. This includes physiological traits like fingerprints, facial geometry, and eye iris or retinal patterns. Also, it includes behavioral characteristics like how someone walks or uses a keyboard. Biometrics can be used to verify individual identities with high accuracy.

How is biometric data stored?

Biometric data is stored in a database as templates or data points that can be compared to live data for verification purposes. The data is usually encrypted for security purposes and then translated into numeric values that can be compared for authentication.

Is DNA biometric data?

Yes, DNA is considered a type of biometric data as it provides unique physiological information that can be used to identify individuals. However, its use in everyday applications is not as common as other types of biometrics like fingerprints, facial recognition, and voice recognition due to its complex processing and privacy concerns.

What is biometric data collection?

Biometric data collection refers to the process of capturing and storing an individual's unique physical or behavioral characteristics. This could be done through a variety of methods, including fingerprint scanning, facial recognition technology, voice recognition, and behavioral observation.