Case studies

Veriff & Trafi ignited a rewarding Pan-Baltic startup collaboration

Our veriffing tools and know-how keep spreading all over Europe. But few events make us happier than collaborating with ambitious companies near home – the digital wonderland called Estonia.

So, when Trafi tech gurus called from our Baltic neighbor Lithuania, we jumped on the opportunity. “There’s a special power in two start-up’s growing together and helping people with great technology. Veriff’s mission is to make real people’s life easier, and the same applies to Trafi. It was a natural match from day one,” said Triin Uustalu, Veriff’s Marketing Manager.

You see – Trafi, as a kick-ass mobility platform, helps the world’s leading mobility providers bring all types of different transportation services to masses. Trafi cuts the time spent on urban traffic to an absolute minimum. They provide the user with a list of different routes and opportunities to travel in the city – you prefer a scooter for a short 3 km ride? A bicycle? A Lyft taxi or train? They’ve got it all figured out - online and offline.

The problem with rental cars, scooters and bicycles, or any type of ridesharing is the legitimate verification to use them. Now Veriff enters the play.

“For us in Trafi, identity security and personal data protection is of utmost importance. Hence, we looked for a trustworthy ID verification provider. Veriff got our attention due to their agile approach, honest openness to feedback, and their great technological solution for identity verification,” said Justas Petronis, Trafi Product Manager.

Shortly (where ongoing feedback was the key), veriffing was integrated to Trafi. “Now you have no need to go to a car rental service in person. Instead, 4 you can rent a car right off the street, digitally,” said Petronis.

However, this partnership meant much more than just two companies collaborating their products and brains. Baltic startups don’t join forces too often. “We all are after strategic partnerships in larger markets, and leave tech innovators living next door alone in the field,” spoke Petronis.

He has a vision of a brighter future. “At Trafi we believe that cooperating with an Estonian startup would actually be a great push forward towards such Baltic partnerships, and we expect many others to follow suit. Veriff and Trafi have the power and charisma to possibly initiate a Baltic tech company community. We could align Baltic tech companies towards the same goal - to empower people with modern technology. This would help to sort out many issues that startups struggle with when left alone,” said Petronis.

Both sides have already picked the first fruits of trans-Baltic collaboration

“Thanks to working with Veriff, we have a better understanding of what identity fraud prevention processes look like. In return, it is amazing to see how Veriff has learned more about the future of urban transportation and why identity security is such a crucial topic for mobility going forward,” said Petronis.

“MaaS (Mobility as a Service) is a fast-growing new sector where Veriff sees a vital need for identification services. Collaboration with Trafi opened up a new sector for us, giving important insights of fraud cases specific to the mobility sector and learning from these cases about how to stop fraudsters,” spoke Uustalu.