Veriff and Easygo/Stake case study: Seamless, confident player onboarding
Verifying customer age and residency – at speed and scale – can be a major challenge for online casinos and online gaming companies. Veriff’s partnership with Easygo and Stake, however, shows it is possible to expedite checks without impacting customer experience.
Chris Hooper
About Easygo: A leader among online gaming companies
Easygo is a global software development startup which focuses on disruptive technology within the online gaming sector. The company is renowned for the cutting-edge design of its casino games, crypto platforms, and sportsbooks – all built on Easygo’s “provably fair” algorithms. The founders of Easygo are the brains behind Stake.us and Stake.com, the world’s biggest online cryptocurrency casino.
The company’s stated aim is to bring simplicity and convenience to the gaming industry by developing casino games and sportsbook products for clients worldwide. Powering the biggest Bitcoin gambling games on the internet has created a niche that millions of customers enjoy every year. Partnered with the Crypto Gambling Foundation, Easygo strives for fairness, honesty, and respect.
The challenge of online gambling onboarding
Online gambling onboarding presents a significant challenge for online gaming companies. The process of verifying a customer’s identity and age is often time-consuming and labor-intensive, leading to a subpar user experience. Traditional manual in-house solutions rely heavily on identity documents, which can be easily forged or tampered with, making it difficult to ensure compliance with regulatory requirements. This cumbersome onboarding process can take weeks, causing a substantial drop-off in customer engagement and revenue. Additionally, the lack of a seamless and secure onboarding process opens the door to identity theft and other forms of fraud, compromising the integrity of the online gaming platform. For online gaming companies, finding a solution that addresses these issues is crucial to maintaining a competitive edge and ensuring customer satisfaction.
“Veriff is so much faster than our manual in-house solution. It would be embarrassing to share how much faster it is!”
What business problems did Veriff solve for Easygo's identity verification?
Prior to Easygo’s partnership with Veriff, its subsidiary Stake.us, like many online casinos, carried out manual in-house KYC screening. This process involved an ID verification team, based in Serbia, looking at thousands of individual customer documents and using a point-by-point checklist to determine if they were compliant.
Needless to say, this analogue approach was incredibly labor intensive, costly and caused a huge bottleneck in the customer-onboarding process. Thousands of customers had to routinely wait a week or longer before their ID was verified and they could meaningfully participate on Stake.us.
Fraudsters were also bombarding the website with fake ID documents, slowing downStake.us’ entire verification system and seriously impacting the customer experience of bone fide customers.
Easygo had previously worked with third parties in an attempt to develop an automated verification system, but it was unable to process the wide range of identity documents issued at US state level.
Dan Richardson, Chief Product Officer at Easy.go, explained: “We had a backlog of hundreds of thousands of identity documents that were awaiting verification. Some customers were waiting weeks. Since then, with Veriff’s help, we’ve been able to deal with that backlog. Veriff is so much faster than our manual in-house solution. It would be embarrassing to share how much faster it is!”
Identity verification was such a big issue for Easygo that, in order to maintain customer intent, it delayed the process, often allowing individuals to play for free until the organization could complete the protracted process.
"Veriff has a really clean customer interface, the prototype was really easy to use, and the system came to a decision really quickly. It was just a really great user experience, and that’s something that’s really important to us."
What made the difference to Easygo when choosing Veriff
Easygo turned to Veriff to accurately verify the customer age and address, ensuring that their customers were legally old enough to gamble online and that online casinos could achieve regulatory compliance.
Veriff’s platform provided the automated, near-real-time solution Easygo was looking for. It asks customers to take a quick selfie as well as a photo of their government-issued ID using their smartphone or tablet. An AI algorithm checks the selfie for liveness and realness in real time by comparing it to live video taken from the customer’s device with their express permission.
The selfie is then compared to photographs from the customer’s government-issued identity documents, which are also automatically checked and authenticated using AI.
The digital identity revolution in iGaming
The digital identity revolution is transforming the iGaming industry, enabling online gaming companies to streamline their onboarding processes and enhance customer experience. Digital identity verification solutions, such as Veriff, leverage advanced technologies like AI and machine learning to verify identities in real-time. This not only reduces the risk of fraud but also ensures compliance with regulatory requirements. These solutions provide a seamless and secure onboarding experience, allowing customers to quickly and easily access casino games and other online gaming services. By adopting digital identity verification, online gaming companies can expand their customer base, increase revenue, and maintain a competitive edge in the market. The integration of these advanced technologies marks a significant shift in how the industry approaches identity verification, setting new standards for efficiency and security.
Benefits of Veriff’s solution
Veriff’s digital identity verification solution offers numerous benefits for online gaming companies. Firstly, it provides a seamless and secure onboarding experience, enabling customers to quickly and easily access online gaming services. This improved user experience helps retain customers and boosts engagement. Secondly, Veriff’s solution significantly reduces the risk of fraud and identity theft, ensuring that companies remain compliant with regulatory requirements. By automating compliance tasks, Veriff frees up valuable resources, allowing online gaming companies to focus on customer engagement and revenue growth. Additionally, Veriff’s solution is scalable and flexible, making it ideal for companies looking to expand their customer base and enter new markets. With Veriff, online gaming companies can confidently navigate the complexities of identity verification, ensuring a secure and efficient onboarding process for all users.
What was the immediate impact of implementing Veriff on the onboarding process?
Veriff was able to clear Stake.us’ ID verification backlog immediately and provide near-real-time validation from that point forward.
Authentic customers were also able to fully participate much earlier, while fraudsters and other bad actors were immediately identified and removed from the verification pipeline.
The speed and accuracy of Veriff’s platform meant that the Easygo team no longer needed to devote precious time and resources to the verification process. Instead, they could focus on other key goals such as improving customer experience and site profitability.
“Veriff integration was simple and stress-free. It didn’t take much time at all. In fact, it was one of the easiest workstreams on the whole website.”
