Veriff and PRNEWS.IO: self-serve solution for a media disruptor
How Veriff helps a growing PR and news leader to fight fraud, stay compliant, and speed up customer conversion
Chris Hooper
About PRNEWS.IO
PRNEWS.IO is an all-in-one content marketing platform that connects brands with media outlets to share their stories.
Founded in 2015 and powered by a global workforce, the platform simplifies the process of placing press releases and branded content, helping businesses enhance their online presence and reach a wider audience.
“The automated verification process significantly reduced the time required to onboard new clients. The onboarding time decreased by 90%.”
What business problem did Veriff solve for PRNEWS.IO?
PRNEWS.IO was looking to streamline and secure the process of verifying the identities of its publishers to ensure compliance, prevent fraud and enhance trust with customers and partners. This meant they needed a reliable and efficient identity verification solution to ensure the legitimacy of its publishers, comply with international regulations and provide a seamless onboarding experience.
Their existing manual verification processes were time-consuming and prone to errors, which could lead to potential security risks and customer dissatisfaction. This system was also highly labor-intensive and couldn't keep up with the growing number of publishers and rising regulatory demands.
Alexander Storozhuk, Founder of PRNEWS.IO, explained: “We had reached a point where the manual verification process was just no longer sustainable due to the rapid growth of the business and the increasing need for stringent compliance measures. The decision to seek a customer identity verification solution was driven by the necessity for us to maintain operational efficiency and security standards.”
What made the difference to PRNEWS.IO when choosing Veriff?
Veriff’s self-serve solution provided an easy-to-use option for PRNEWS.IO and the clarity of pricing options allowed them to experiment to find the level of service that worked for their business needs.
As Storozhuk explained: “Veriff’s comprehensive suite of IDV solutions met all the specific needs we have in our project scope and the positive testimonials and case studies from other satisfied customers influenced the decision.
“But we were really impressed by Veriff's ability to verify documents from diverse countries, regardless of language barriers or local regulations. That was a crucial factor for us.”
With a focus on fraud prevention, revenue protection, compliance and creating a seamless onboarding experience for customers, PRNEWS.IO had an extensive checklist of requirements but found all were catered for by Veriff’s self-serve solution.
PRNEWS.IO implemented Veriff’s self-service identity verification solution and included PEP and Sanctions checks. “The implementation process was smooth and efficient,” recalls Storozhuk. “ Veriff's team provided clear guidelines and support throughout the integration phase, ensuring that the system was tailored to meet our specific KYC requirements.
Veriff integrated with PRNEWS.IO’s existing systems through its API, which allowed for automatic verification of clients during the onboarding process and meant the business could continue operations without any downtime.
“The implementation process was completed within one week, including testing and adjustments to ensure optimal performance,” Storozhuk said.
“There is no doubt that the association with a reputable IDV provider like Veriff enhanced PRNEWS.IO’s brand image. We can now say with certainty our customers are all legitimate and reputable, and that helps us to win more business.”
What was the immediate impact of implementing Veriff?
PRNEWS.IO has seen a rapid increase in conversion rates since the implementation of Veriff’s solutions due to a faster and more reliable onboarding process.“The automated verification process significantly reduced the time required to onboard new clients,” Storozhuk said. “The onboarding time decreased by 90%. We have also been able to verify 280 publisher profiles every month.”
But there have been other benefits, too, with compliance efforts becoming easier and even the company brand becoming more robust in the eyes of customers.“There is no doubt that the association with a reputable IDV provider like Veriff enhanced PRNEWS.IO’s brand image,” he continued. “We can now say with certainty our customers are all legitimate and reputable, and that helps us to win more business.
“We have also been able to respond faster to requests from financial institutions to clarify certain data of our counterparties and we also minimized tax risks by more accurately identifying the tax residency of our suppliers.
“Overall, partnering with Veriff has been a strategic move that has strengthened PRNEWS.IO’s operational security, efficiency, and reputation in the industry.”
“We were really impressed by Veriff's ability to verify documents from diverse countries, regardless of language barriers or local regulations. That was a crucial factor for us.”
About Veriff
Veriff is the preferred identity verification partner for the world’s biggest and best digital companies, including pioneers in fintech, crypto, gaming, and the mobility sectors. We provide advanced technology, deep insights, and expertise from our foundation in digital-first Estonia and honed in leading the digital identity revolution. The partner of choice for businesses who need to rapidly and effortlessly verify online users from anywhere in the world, Veriff delivers the widest possible identity document coverage.
By supporting government-issued IDs from more than 230 issuing countries and territories and with our intelligent decision engine, which analyzes thousands of technological and behavioral variables, Veriff enables trust from the first hello.
Learn more
