Building trust in marketplaces: Case studies with JTI, TPC, Trustpilot & Starship
In today's digital-first economy, online marketplaces face immense challenges in ensuring trust, compliance, and user satisfaction. The need for seamless identity verification (IDV) solutions has never been greater. Veriff’s cutting-edge technology helps businesses like JTI, TPC, Trustpilot, and Starship mitigate fraud, meet regulatory requirements, and improve user experiences.
Chris Hooper
1. JTI: Streamlining onboarding in a competitive landscape
Challenge:
JTI, a leader in the tobacco industry, needed an efficient and secure IDV solution to ensure compliance with strict age verification laws. Their manual verification processes were time-consuming and hindered their ability to expand their digital presence effectively.
Solution:
Veriff’s IDV platform integrated seamlessly into JTI’s operations, enabling:
- Rapid onboarding with real-time age verification to ensure compliance for age-restricted products.
- Streamlined workflows for verifying raffle winners and online participants remotely, reducing processing times from 48 hours to minutes.
- Advanced fraud detection tools to flag and prevent suspicious activities, protecting both JTI and its customers.
Results:
JTI experienced significant improvements, including:
- A 223% increase in customer conversion rates is driven by smoother verification processes.
- Growth in their verified user base from 11,000 to 37,000 across digital platforms.
- Enhanced fraud prevention capabilities, ensuring secure and compliant operations.
"Veriff has been a valuable partner for us in strengthening our digital capabilities and optimizing our processes. With their help, we've been able to grow our reach and elevate the efficiency of our engagement with our customers and consumers online.”
2. TPC: Strengthening vendor relationships with advanced verification
Challenge:
TPC, the world's largest marketplace for certified pre-owned bikes, faced challenges in verifying seller identities and preventing fraud. Their manual processes were slow, error-prone, and inadequate for high-value transactions, with some bikes priced over $9,000.
Solution:
Veriff's identity verification platform was integrated into TPC's operations, providing:
- Automated identity verification to authenticate sellers swiftly and accurately.
- Biometric authentication to ensure returning users are legitimate.
- Advanced fraud detection to identify and block suspicious activities.
Results:
TPC achieved significant improvements, including:
- Enhanced operational efficiency by automating the verification process, allowing the team to focus on business growth.
- Improved customer experience with a seamless and secure platform for buying and selling premium bikes.
- Reduced fraud risk through effective identity verification and fraud prevention measures.
“Working with Veriff proved to be a winning partnership right from the start, they ensured their verification product fit seamlessly into our sales submission platform, delivering a friction-free biometric experience for our customers.”
3. Trustpilot: Building credibility through verified reviews
Challenge:
Trustpilot, a global leader in consumer reviews, needed to ensure the authenticity of reviews on their platform to maintain trust and credibility. Eliminating fake accounts and fraudulent reviews was critical for preserving the integrity of their marketplace and protecting user confidence.
Solution:
Trustpilot partnered with Veriff to implement robust identity verification processes, including:
- Real-time user verification to confirm the authenticity of reviewers before they could submit feedback.
- AI-powered fraud detection to identify and block fake accounts and suspicious activity patterns.
- Advanced data security measures to safeguard sensitive user information.
Results:
Trustpilot experienced transformative outcomes, including:
- A 50% reduction in fake reviews, ensuring higher integrity of user feedback.
- Increased customer confidence in the platform, boosting both engagement and satisfaction.
- Strengthened brand reputation, positioning Trustpilot as a trusted authority for authentic consumer reviews.
4. Starship: Ensuring safety in autonomous delivery
Challenge:
Starship Technologies, a leader in autonomous delivery, faced the challenge of securely verifying customers who interacted with their fleet of delivery robots. As their operations expanded into new markets, ensuring compliance and minimizing fraudulent activities became critical to maintaining customer trust and safety.
Solution:
Starship partnered with Veriff to implement a cutting-edge identity verification system, including:
- Biometric verification to confirm delivery recipients' identities securely and efficiently.
- Real-time authentication to prevent unauthorized access to deliveries.
- Scalable solutions to support Starship’s rapid growth and entry into new markets.
Results:
Starship Technologies experienced significant benefits from partnering with Veriff:
- Enhanced user trust: Veriff's IDV technology ensured secure access to Starship's services, fostering trust among customers.
- Fraud prevention: Starship achieved a substantial reduction in identity-related fraud, protecting the integrity of their autonomous delivery system.
- Operational efficiency: By automating identity verification, Starship streamlined their onboarding process and reduced manual intervention.
- Support for global expansion: Veriff’s scalable solutions enabled Starship to confidently expand into new markets, maintaining compliance and security standards.
Conclusion: Driving growth through trust
For online marketplaces like JTI, TPC, Trustpilot, and Starship, trust and security are critical for long-term success. Veriff’s identity verification solutions help these companies stay ahead of evolving fraud tactics and regulatory requirements while enhancing user experiences. By partnering with Veriff, businesses unlock the full potential of their marketplaces, driving growth and building trust in a digital world.
